Established in 1948, Proraso is a name that has earned a place in Italian barbering history.
Established in 1948, Proraso is a name that has earned a place in Italian barbering history. Conceived in Florence, where the products are still made, Proraso has been the loyal servant for three generations of shaving experts.
Even to this day Proraso enjoys its reputation as Italy’s most venerable barber shop shaving brand. The now iconic Proraso shaving cream provides exemplary results leaving smooth, fresh and protected skin.
Proraso Karite (Shea Butter) and Protective Collections
For over eighty years Proraso has guarded its secret formulation based on Eucalyptus Oil; a recipe that has been passed down from one generation to the next, very much in keeping with Italian family tradition. Despite staying true to its Italian heritage the Proraso range of shave creams, shaving soaps and shaving accessories are constantly updated with time, research, method and technology to offer a quality choice that is as current, as it is traditional.
In keeping with the Niven & Joshua ethos, Proraso use key natural ingredients which are reinforced by the best Italian Barbers who today, as yesterday, choose with confidence a Proraso shave.