riA

riA Tokyo returns back to the fundamental concept of what is actually good for your skin', and eliminates where possible, everything else.

A concept obvious in principle, but rarely applied, riA (the word ‘Air’ in reverse) was developed to be as unobtrusive to our skin as the Air that surrounds us, but as an effective answer to natural anti-ageing skin care.

The key to riA’s effectiveness is the use of a unique 'lamellar liquid crystal structure', one of a few skin moisturising serums in the world to do so. The surface of human skin includes a lamellar structure.

The lamellae work to protect and keep skin hydrated, however, everyday stress and environmental factors cause the lamellae to break down. When applied, riA products form a lamellar liquid crystal structure or barrier, which quickly repairs then protects damaged skin.

The unisex skin care brand to Japanese natural body care range retaW, riA Tokyo provides a four product or step natural anti-ageing process.

In keeping with Niven & Joshua philosophy, riA products contain no Ethanol, Artificial Colouring, Synthetic Perfumes, Synthetic Surfactants, Mineral Oil or Parabens and the pump-dispensers are antibacterial for the added safety of your skin.