World pioneers of luxury home & body cosmetics, Rituals was founded in 2000 by the dynamic Raymond Cloosterman. The Rituals philosophy - happiness can be found in the smallest of things - is translated through their nature inspired, extensive range of products and has seen them expand to 160 stores worldwide, including four exclusive City Spas. All products are inspired by authentic Eastern rituals which stem from a long line of beautiful traditions, such as the shaving ritual of the Japanese Samurai warriors, the Hammam steam bath ritual, the Indian balancing ritual Ayurveda and the relaxing ritual Tao, based on Chinese traditions. Each treatment has been modernised and translated into a meaningful ritual to be recreated in your own home using luxury skin care products, accessories and scented candles.

Like Niven & Joshua, Rituals attribute the same emphasis to personal care, as they do the environment by using natural, renewable and organic ingredients that turn your daily routines into special, effective, enjoyable rituals.