The #1 Selling Medicated, Vitamin-Enriched Skin Care Cream in Japan - Since 1957.
It was 1957 when a young pharmacist named Yoshikiyo Nowatari first introduced his now famous vitamin-enriched, moisturising skin cream to Japan. His creation was invented at the request of a woman long-suffering from dry, cracked skin.
She was tired of using petroleum-based skin care products that she found to be greasy, messy and ineffective. The popularity of Yu-Be (still known as 'New Yuskin A' in Japan) stems from its ability to minimise scarring from tattoo removal and cosmetic surgeries and also reduce symptoms associated with Eczema, Dermatitis and Psoriasis.
Sumiyo Tsuzuki at the summit of Mount Everest (with Yu-Be).
It's the uniquely high glycerine content and absorbility achieved through a special manufacturing process in Japan which makes Yu-Be so effective on severe dry skin conditions and sets it apart from other moisturising products. Yu-Be was put to the test in 1997 when Sumiyo Tsuzuki used Yu-Be to defend her skin against the extreme cold and wind present on her expeditions to Mount Everest and the Antarctica.
In keeping with Niven & Joshuas principles, Yu-Be does not contain any artificial colours and fragrances; even Yu-Be's distinctive yellow colouring comes naturally from Vitamin B2. Used by generations of families in Japan for over 50 years, Yu-Be is now recommended by dermatologists and family physicians around the world and is the #1 selling medicated, vitamin-enriched cream on the market.