Serums

New to male grooming? Or just want more information on bathroom cabinet essentials? Here's our Lifestyle and Grooming Editor Lee Kynaston's Guide to Skincare basics.

Turbo-charge your grooming routine.

If you really want to turbo-charge your grooming routine then you should definitely invest in a serum. The ‘smart-bombs’ of skincare they’re highly concentrated skin-savers that often contain potent antioxidants and other high-tech ingredients designed to penetrate the skin more deeply than an ordinary moisturiser.

A variety of serums are available – from ones that help firm and tone skin to ones that boost moisture levels or brighten and even out skin tone. Simply chose the one that fits your needs.

How to use: Apply a tiny amount of the serum (a few drops is usually all you need) to your fingertips and massage into clean skin.

N&J knowledge: Always apply serums before applying your moisturiser and wait a few minutes to allow it to be absorbed before moisturising.