Niven & Joshua is the home for luxury male grooming products and skin care for men. We have created a portfolio of the most effective, luxury men's grooming brands from all over the globe, to help you find your ideal grooming products, products that actually work and offer male grooming solutions. While Niven & Joshua specialise in grooming for men, our unisex products have proven to be popular with the female audience.
Since Niven & Joshua's inception the men's grooming industry has developed to incorporate a much larger remit, touching on fashion & home and incorporating itself into a man's lifestyle. Brands such as retaW have helped to connect us with our clothes through fragrance, adding yet another dimension to men's grooming and further distinguishing the men's industry as separate to its female counterpart. This differentiation will be reflected in the Niven & Joshua brand selection and grooming products as well as in our grooming advice and expert grooming tips.
What is Men's Grooming?
Male Grooming (also known as men's grooming) is the process of cleaning, nurturing, and maintaining parts of the body, such as your hair, nails, skin, teeth etc. Acknowledging that men's skin care is only part of the process; Niven & Joshua provide a luxury assortment of grooming products to cover grooming for men in its entirety. The complexity of the body and numerous grooming ailments requires a wide variety of male grooming solutions.
Niven & Joshua's focus is on the developing grooming industry so we can bring you the latest advancements as they happen and ensure our portfolio of brands is representative of the most effective products worldwide. While it is important to understand the origination of the term, men's grooming has progressed into a multi-faceted lifestyle sector including everything from combs & nail brushes to candles & home fragrance. Niven & Joshua will continue to sustain the growth of the industry, and explore the inherent relationship between men's grooming and men's fashion.
Why use Grooming Products?
Let's put it this way; you don't have to iron your shirt, but it'd look better if you did. A similar statement can be made about men's grooming. Male grooming is not all about necessity, but correct and consistent use of grooming products has been proven to improve appearance over time. Intrinsically, diligent men's skin care can augment self confidence, while appearing well groomed around the workplace shows professionalism and an attention to detail.
The arrival of Niven & Joshua has resulted in an improved, 'non-generic' experience making grooming more pertinent to most, and more accessible to all. Our Lifestyle & Grooming Expert guides you through the more common grooming issues, while the N&J Confidential feature allows you to ask more specific questions directly, to get the expert advice that you require. Peruse our Magazine to keep up to date with the latest industry advancements, products or simply to unwind - relaxation also benefits your skin.
Is Niven & Joshua only Men's Skin Care?
Niven & Joshua is not only about men's skincare, but provides male grooming solutions to most modern ailments, as well as men's grooming literature. Our product portfolio contains a wide range of unisex grooming products, including natural products from Korres and Compagnie de Provence which are popular among our female clientele too. Niven & Joshua's luxury grooming products represent the industry's most effective offering, carefully chosen to handle all types of grooming related issues.
As well as offering a variety of unisex skin care products, Niven & Joshua also features capsule collections with limited release products from select brands; products such as apparel and leather goods. The requisite for any product (or brand) on Niven & Joshua is their unerring ability to deliver what they promise - this principle will always apply, regardless of the product type. Aside from products, Niven & Joshua is a source for men's grooming advice & product tips which are provided by our variety of skin care experts and lifestyle brand ambassadors.
They may just be two furry strips attached to your forehead, but eyebrows always benefit from a little care and attention. Our Grooming Ed Lee Kynaston shows you how to keep them neat, tidy and - most importantly of all - separate. Read more…
Work in a town or city? Commute to work every day? Here's our Lifestyle & Grooming Ed Lee Kynaston's six-point survival guide for city living. Read more…
New research suggests men are 70% more likely to die from malignant melanoma than women, our Grooming Editor Lee Kynaston picks out five skincare products that might just save your life. Read more…
Musgo Real originated, and remains in Portugal today, where traditional methods of hand crafting are married with the demands of a modern society. Read more…
This revolutionary black peel off mask from Danish brand Avojo is like nothing we've seen before. Its unique formula not only expertly fights blackheads, but prevents them too. Read more…
As the beard trend continues to gather pace, Niven & Joshua were delighted to unearth Californian brand; Beardsley. Dedicated purely to beard care, this specialist brand has created four excellent products. Read more…
The story of Agua de Colonia began with three boys from Leon, in the Northern Province of Spain - who moved to Madrid in search of their fortune. The three cousins entered the men's grooming and fragrance world via a relatives drugstore - which they later bought when their relative retired. Read more…