Baxter of California Baxter Finley Barber & Shop Baxter of California Baxter Finley Barber & Shop

Baxter of California

The Evolution of Men's Grooming since 1965.

Baxter of California was launched from Baxter Finley's Beverly Hills headquarters in 1965; he developed a range of skin care products for men, going on to earn the title of the "first modern men's grooming brand", which they hold with aplomb to this day.

The Baxter of California story began in 1965 when unable to find a suitable moisturiser for men, Baxter Finley decided to create his own... their now celebrated 'Super Shape' moisturiser.

With the success of Super Shape, the Baxter of California range expanded to include more men's skin care products including Under Eye Concentrate for Men, Skin Toner for Men, Enriched Night Cream for Men, a soothing shaving cream and a vitamin-enriched soap.

Baxter of California Grooming Guide

By the late 1970's Baxter of California was an integral part of Hollywood, a testament to the brand's ability to identify with pre-eminent men of that era - not dissimilar the Niven & Joshua appeal today. Baxter of California developed a solid reputation for producing premier, sought after male grooming products that are accessible to everyone, from the guy next door to the leading men of Hollywood.

With their heritage as a foothold, Baxter of California used innovation to progress their range; highlights of which include their work with Japanese brand Head Porter, a collaboration with Hart Steel for their limited edition straight razors and the recently opened Baxter Finley Barber & Shop - a nod to the brands founder.

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