2008 to present day.

The word ‘barber’ (from the Latin ‘barba’ meaning ‘beard’) is synonymous with men's grooming, having been common practice amongst the most sophisticated societies of all time; the Romans, who believed so much in male grooming that a first shave was considered the transition from boy to man.

Although the Niven & Joshua story is relativley young, male grooming has been inherent in a man's routine since circa 3500 B.C. and is even deemed worthy of a mention in the Bible. Such is the importance of male grooming, that shaving (of head or face) was once seen as mandatory and enforced by law. Thankfully, in today’s society, these laws no longer apply, but ironically male grooming is perhaps more pertinent than it ever has been; be it in the workplace, socially, or purely for one’s own self confidence.

Niven & Joshua provides an online male grooming experience offering expert products and advice, catering for any man's needs. Traditionally barbers were renowned for their blood letting skills and dentistry, fortunately the modern day Niven & Joshua process is painless, founded upon one core principle; to source and offer a selective collection of highest quality skincare products and accessories from experts around the world. Niven & Joshua handpick, thoroughly test and present to their customers only the most effective products, all backed up by unrivalled advice and customer service.

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